Bespoke luxury fashion designer Vaai London asked me to create a range of images for use on social media to help them promote their distinctive indo-western styles. To properly reflect Vaai’s aesthetic, we chose a bar in Central London as our location. The opulent textures and rich, metalic colours offered the perfect backdrop and we spent a few hours photographing three different outfits with the model.
It was really important to build lifestyle setups that felt on brand, and I loved working closely with the designer to get each composition perfect. All the photos here were lit with my trusty Profoto lighting gear, which costs a bit more than the average rig but I think produces a far better quality of light.