Porsche is one of the most iconic luxury car brands in the world, so this project for the new Panemera supercar needed to be a cut above the average car shoot.
The brief required an edgy, urban lifestyle setting, and a more editorial style photography than is typical for automotive photoshoots. In order to get just the right look, we decided to shoot at sunrise, arriving at our Shoreditch location in the small hours to make sure we could capture the exquisite detailing inside the Panemera just as the soft perfect morning light was beginning to break, without the hassle of too much foot traffic.
The graffiti and scaffolding backdrop provided just the right kind of urban cool, and the images tell you everything you need to know about the Panemera’s luxurious interior and stunning exterior.